Em Whittaker

Social Media

Content

Hey, I’m Em!

With nine years of experience shaping social media strategies and creating viral content,
I help brands stand out and spark real connection.

From organic growth to paid social and content creation, I blend storytelling with a deep understanding of platforms best-practises and audience psychology - delivering work that doesn’t just get seen, but drives lasting growth.

Services

    • Channel Audit & Insights - Review your current social media presence to identify strengths, gaps, and opportunities for growth.

    • Tone of Voice & Brand Guidelines - Define a clear, consistent brand personality and aesthetic.

    • Monthly Content Calendars - Plan strategic, engaging content in advance to ensure a balanced mix of storytelling, education, and brand moments.

    • Sustainable Growth Tactics - Develop audience-building strategies that go beyond trends, focusing on long-term engagement and brand equity.

    • Account Set-Up or Audit - Build campaigns from scratch or review existing setups to ensure they’re primed for success.

    • Clear Strategy & Targeting - Define your objectives, ideal audience, and budget allocation to maximise return on spend.

      Thumb-Stopping Creative - Produce visuals, copy, and hooks designed to capture attention and inspire action.

    • Test & Refine - Use dynamic creative testing to identify the creative, hook and CTA combinations that deliver the strongest results.

    • Ongoing Optimisation - Monitor results, make data-led adjustments, and deliver clear reports you can act on.

    • Creative Concepts & Storyboards - Turn campaign ideas into clear visual plans, mapping out shots for maximum impact.

    • Pre-Shoot Planning - Prepare moodboards, casting, locations, props, and wardrobe so everything is on-brand and ready to go.

    • On-Set Direction - Guide the crew and talent to capture authentic, engaging, platform-ready content.

    • Post-Shoot Editing - Edit and adapt content into multiple versions for ads and organic, optimising crops, cuts, and selects for each platform.

    • On-the-Road Content Creation - Join your brand trip, founder mission, or charity challenge to capture authentic, in-the-moment storytelling.

    • Pre-Trip Creative Planning - Build shot lists, storyboards, and content ideas that align with your brand and trip objectives.

    • On-the-Ground Shooting - Capture both photography and video that feels immersive, dynamic, and true to the experience.

    • Live & Rapid-Turnaround Edits - Deliver content during or immediately after the trip to keep audiences engaged in real time.

    • Evergreen Assets - Provide a bank of versatile content you can repurpose across social, marketing, and PR for months to come.